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Hey everyone, I’m Yienyee!

I started out in the world of psychology before taking a leap into the bustling business landscape. First stop was launching a blogshop aggregator while I was in university, then I shifted gears into digital marketing, crafting Facebook apps, games, and tailor-made e-commerce sites. 🚀

Fast forward, and I found myself co-founding a social commerce startup. It was a journey filled with creating tech from scratch, growing a team across Malaysia and Indonesia, fundraising across SEA, navigating through legal challenges, and dealing with the loss of my co-founder.

Now, I’m onto something new, teaming up with a leading SaaS provider and stepping into the role of Chief Relationship Officer, exploring the ever-evolving world of unified commerce. My background in psychology? It’s my north star, helping me navigate business, manage stress, and tackle life’s unexpected challenges. 🌟

This blog is my space to share the journey, the ups and downs, and some insights into the dynamic world of commerce in Southeast Asia. If you’re someone who shares similar passions or curiosities, I’m always up for a good conversation – let’s chat about business, tech, and life. Welcome aboard! 🌏

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